AfricaTopSuccess They make Africa
Online retail giant Amazon announced the launch of its online shopping service in South Africa on Tuesday, challenging a number of online retailers.
South Africa is usually seen as a good entry point for companies to expand into the continent and Amazon could be doing the same, analysts have said in the past.
The launch of its service comes at a time when South Africa has seen a sharp rise in online shopping after the pandemic created an opportunity for e-commerce to finally take hold, with retailers doubling down on investments in response.
“South African customers will be able to shop from a selection of local and international brands across 20 different product categories, such as consumer electronics, home and small kitchen appliances, including international brands such as Apple,” Amazon said.
