Morocco is experiencing a severe heat wave this summer, temperatures have significantly exceeded normal averages in several regions.
Cities such as Marrakech, Fez, and Casablanca are recording daily highs surpassing 45°C (113°F), making it increasingly challenging for residents, particularly the elderly and those with health issues.
In reaction, the demand for air conditioning units has skyrocketed. Appliance retailers nationwide are witnessing a notable surge in sales, with some even running out of inventory.
Many Moroccans are relying on air conditioning as the sole dependable method to escape the intense heat, despite worries about electricity usage and escalating energy costs.