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According to a report by PricewaterhouseCoopers (PwC), 65% of companies in Sub-Saharan Africa that have adopted artificial intelligence (AI) have seen an improvement in their financial situation by 2024.
The study is based on a survey of 245 business leaders in the region, as part of the 28th edition of the Global CEO Survey 2025.
The document indicates that these companies that have introduced artificial intelligence into their operating systems have seen positive results on profitability and sales: 33% of respondents claim to have seen an increase in sales, while 32% report an improvement in profitability. With these results, the positive impact of Artificial Intelligence is no longer in doubt.
Beyond profitability, Sub-Saharan African companies using AI are also noting signs of efficiency. 56% of managers claim to have observed an increase in their employees’ productivity, while 53% point to better management of managers’ working time.
These positive points allay fears of significant job losses due to AI.
Only 13% of executives report AI-related job cuts, a rate similar to the global trend.
